Sponsors of the Giro di Burnaby

Overview

On Friday evening, July 14th, 2006 the Giro di Burnaby, an event born from the idea of city councilor Pietro Calendino, made its debut on the streets of the Burnaby Heights Neighbourhood.

The event, so named as a tribute to Burnaby’s Italian community and to the world famous Giro d’Italia (the second largest and richest cycling race in the world) saw 63 men and 24 women finishing the inaugural race to a cheering crowd of approximately 7,000 spectators.

Since then the event has grown exponentially in size and reputation!

A Fantastic Sponsor Opportunity!

Consider the following statistics:

Cycling is the 2nd most popular sport in the world–after walking
Cycling represents a $350 million a year industry in Canada
There are more cyclists in the Canada than skiers, golfers & tennis players combined
The average cyclist is young & affluent
87% are between the ages of 18 and 44
55% are male, 45% are female
63% are professionals
81% are college graduates, 27% post graduate
High discretionary income with an average household income of $75,000 +
High brand loyalty and concerned with value & quality

By coming on board as a Giro di Burnaby sponsor you link your organization to an exciting and dynamic cycle race that will see all participating sponsors receive quality exposure.

Social Media At Work For You

Continuous advances in Internet and social networking technology now allow us to offer our sponsors even more exposure!

Starting now, the Giro and sponsors will be promoted extensively on the Internet by means of an integrated marketing strategy. Our new dynamic website, complete with extensive video, blog and social media, will be where riders, volunteers, sponsors and spectators turn for event information. This will create excitement around the race and build momentum for the Giro’s return.

The sponsorship document gives you more detail about our unique sponsorship opportunities. If there is any further information you require, please do not hesitate to contact us.

Advantages of being a sponsor?

The Giro di Burnaby provides a range of programs to present your products or services to a broad target audience. Sponsor benefits can be customized to meet your specific business objectives and include the opportunity to:

Gain positive public profile as a company committed to sport development and family oriented community events
Leverage your existing marketing and promotions programs
Engage with consumers of all ages in fun and creative ways by incorporating your company promotions and entertaining activities as part of the event program.

We believe in building long-term relationships with our sponsors by working with each of them to achieve their specific marketing and corporate objectives, and linking those in with our exciting marketing and public relations strategy.